Create an App Store listing that ranks: Free prompt inside

With the influx of low-quality AI apps spamming the App Store, making your app visible has become increasingly difficult. A strong App Store listing is crucial, yet creating one can be tedious and time-intensive.

Here is the workflow I use to generate App Store listings, including a free prompt that will save you hours of work.

Keyword research
How to use the prompt
The prompt
Wrap up

Keyword research

Before utilizing the prompt, you need to conduct keyword research. I prefer Astro because it is affordable and effective.

Create a temporary app in Astro or add an existing one to your dashboard. Search for keywords that have a favorable balance of popularity and difficulty—ideally, popularity above 20 and difficulty below 50.

If you plan to use the full prompt for localization, aim to find at least 20-40 keywords. Keep in mind that you can start with just 2-3 languages and expand later.

Once you have your list, select all keywords, right-click, and choose "Copy selected keywords with details".

Astro export example

How to use the prompt

App Details: Fill in your app's pricing tiers and URLs for privacy policy and terms. These must be included in the description field, as Apple may reject apps without them.
Keywords: Insert your keyword list into the prompt.
Examples: Optionally, add approved text or templates from a previous app.
AI Tool: Paste the prompt into your preferred AI. I recommend Cursor or Claude Code, as they can access your codebase to understand your app's context.

The prompt

text
Create the App Store listing based on everything you know about my app.

Fields that need to be filled out:

Name (max 30 characters)

Subtitle (max 30 characters)

Promotional text (max 170 characters)
(Promotional text lets you inform your App Store visitors of any current app features without requiring an updated submission)

Description (max 4000 characters)

Keywords (max 100 characters)
(comma separated list with no spaces. Only spaces if the keyword includes a space)

App pricing (include in the description field):

[App pricing details here. Each tier name + price]

My app URLs (include in the description field):

[Privacy and terms page URLs]

Also, localize the app.

We need different Name, Subtitle, and Keywords field for each of these:

- Arabic
- Chinese (Simplified)
- Chinese (Traditional)
- French
- Korean
- Portuguese (Brazil)
- Russian
- Spanish (Mexico)
- Vietnamese

They will still be in English, we will just use different keywords.

VERY IMPORTANT:

You must use keywords as is. Don't change them, add or remove words. Example: "ai avatar" and "ai avatars" are different keywords. You must not repeat keywords across different fields or even across localisations. The main keywords will be used on the English localisation. If you run out of keywords from the list below, you have creative freedom to come up with adjacent keywords yourself. But don’t repeat them.

Priority of keywords placement:

Name -> Subtitle -> Keywords field -> Description

You can sprinkle in some keywords in the Description field, but don't cram them and only if it feels natural.

From the list of keywords below, sort them by “Difficulty” lowest. Then, start from the top (lowest difficulty first) and English locale.

Keywords list:

[Export keyowrds list from Astro, with popularity + difficulty]

Templates from my previous app. The description especially must follow this template:

Promotional text:
[Template here]

Description:
[Template here]

Keywords:
[Template here]

Take it step by step. Generate a markdown file with the results once you’re done.

Wrap up

Remember, keyword research is the most critical step. Do not skip it. Ideally, this should be done before you even begin building your app.

My typical workflow for shipping an app:

Identify strong keywords using Astro.
Build the MVP within one week.
Generate the App Store listing using the prompt.
Launch the app and move on to the next project.

I hope this helps you save time on your next build. Good luck!